| There are literally
thousands of dating sites on the web today, so being asked
to come up with something original and fun from scratch presented
us with quite a challenge.
As the good dating related domain names were already taken,
we had to look at phrases and terms that were slightly abstract,
whilst still being clearly associated with the experiences
of being single. Of the numerous options that we looked at,
the phrase “there’s plenty more fish in the sea”
stood out as being the most evocative, and gave us the starting
point for the brand creation journey.
By adapting this well known phrase to ‘Plenty More
Fish Online’, we gave the brand a unique persona that
was instantly understandable to first time users. Creating
the loving fish logo, mixed with some nice flash animations
on the site’s home page, further helped to enhance the
concept and made the site an instant hit with its target audience.
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